Strategic communications for nonprofits :a step-by-step guide to working with the media
Type
Book
Authors
Category
Marketing/PR
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Publication Year
2008
Publisher
Subject
Nonprofit organizations;Corporations
Description
The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation.
Number of Copies
1