Generating buzz :strategic communications for nonprofit boards
Type
Book
Authors
ISBN 10
1586860828
Category
Marketing/PR
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Publication Year
2006
Publisher
Subject
Communication in management.;Nonprofit organizations.;Strategic planning.
Description
Strategic communications : what, why, and who -- The strategic communications planning process : when, where, and how -- Engaging board members in communications and outreach -- Positioning the organization : framing and branding -- Crisis communications -- Monitoring the effectiveness of strategic communications.
Number of Copies
1
