And if you are in a capital campaign -- Types of cases : a shopping guide -- Why you matter to donors -- Writing a fabulous case is easy -- The case writing process : an overview -- Day 1 : gather your pile of information -- Also on day 1 : decide about interviews -- Day 2 : conduct your interviews -- What kinds of interview questions -- Day 3 : skim the cream -- Wanted : emotional triggers and benefits -- Day 4 : the internal case emerges -- Day 5: start writing -- What do we call it? -- The marketing brief : your skeleton -- Writing ills' the doctor is in -- Telling your story -- Prepare to be browsed -- Make your case bigger than you -- Put it in a nutshell, too -- Take your prospect on a verbal tour -- How you say things does matter -- The cherry on top -- The call to action -- The role of visuals -- ""I'll know a great case when I see it"" -- Reality check.