The mercifully brief, real world guide to-- attracting the attention your cause deserves
Type
Book
Authors
ISBN 10
1889102067
Category
Marketing/PR
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Publication Year
2005
Publisher
Subject
Publicity.;Nonprofit organizations
Description
Sharpen your niche -- Take inventory -- Benefits -- Make a plan -- Staying on message -- Be clear, be concise, be gone -- Keep your elevator working -- Telling your story -- The cogent example -- Think visually -- The people factor -- Make it credible -- Target your audience -- Where the elite meet -- Getting to know you -- Winning national attention -- Be helpful online -- Build good relations with the media -- And now the news -- Make your pitch -- Become a go-to person -- Be consistent and persistent -- Shooting yourself in the foot -- Having your say -- Package your expertise -- Waging campaigns -- Stay fresh -- Publicity checklist -- The secret.
Number of Copies
1
